How we increased sales by 35% from just 4% additional ad spend for a kids ecommerce brand on Shopify
...Without using margin busting discounts.
*We Help Kids & Parenting Brands turn Strangers into Customers*
The Problem
This kids ecommerce brand was spending too much time trying to manage the ad campaigns themselves & felt there may be more ‘upside’ than they were currently seeing.
.... They were spending hours inside the ad platforms & felt their time was better spent elsewhere.
They were interested in working with an agency that could manage BOTH Meta & Google ad platforms, to help them grow their online sales.
They didn't want to divide their attention between multiple providers & thought that having one advertising partner could help them better utilise their advertising budget.
So we did a free, no obligation, no strings attached audit and here's what we found...
The Solution
We first audited their ad account and in that process discovered that they weren’t tracking the overall impact of their advertising spend on topline revenue, which meant they didn’t have a clear picture on whether it was Google, Facebook or Instagram driving the sales.
We immediately advised that regardless of who they proceed with, they should track their Blended ROAS, which helps to track ‘ad spend in’ vs ‘shopify revenue out’
Note: this is very simple to track & gives huge clarity.
Further in the audit we found that they were missing 3 key campaign types (across Google & Meta). This meant they were missing out on some low hanging fruit & quick sales.
Specifically, there was a clear opportunity to lean into Google Shopping (Standard), reduce $ spent on Google Search & also leverage ads on Facebook that retarget parents looking to buy, with the exact product they were recently viewing. We saw this as the quickest path to lower the cost per purchase, without spending too much more.
Additionally, because their Facebook & Google campaigns were being managed separately the messaging wasn’t congruent & they weren’t sure which platform to put more budget into.
When we began working together, we took over Google & Meta & began keeping a close eye on their numbers so that they could continue to improve their amazing product without having to worry about working in those pesky ad platforms themselves.
Solution #1
Tracking MER & Blended ROAS
We helped them start tracking their overall advertising efficiency using TWO key metrics (MER, Blended ROAS). This helped identify months of underspend AND overspend, helping us better plan the budget for the year ahead.
Solution #2
Google Shopping & Advantage+ Catalogue Ads
These campaign types helped us leverage their product feed data, to get ads in front of parents at the exact time they're in buying mode across Google, Facebook & Instagram.
Solution #3
Managed Google, Facebook & Instagram Together
Combining the ad management under the one roof helped us ensure the messaging was congruent AND we were retargeting people across platforms.
The Result
Their store went from 850 orders in the month we took over, to 1,148 orders in the following month… In less than 4 weeks.
The best part, we didn’t drastically increase their ad spend at all.
We saw a 35% increase in orders from just 4% additional ad spend.
So the marketing became significantly more efficient. Meaning more orders (and Rev) for the same ad spend.
Costing 22% Less per purchase
Website Conversion Rate improved by 19%
Order volume by 35%
Average Order Value increased 13%
After 6 months of leveraging the SC3 Method, the client is now hitting 3,500+ orders per month at a 5+ Blended ROAS.
We’ve scaled the advertising spend up to 60k+ per month across platforms and are looking to increase further each month.
AND... the social engagement has taken off (people really do love buying cool products for their kids 👪).
Since we’ve been working together on their FB/IG ads, they’ve:
Reached over 1,028,238 people in their target audience.
Had 1,406 people share their posts & 1,876 save the posts (to view later)
Driven 59,866 people to the website & generated 4,000+ sales.
They were so shocked by the results, they sent us the below email out of the blue.
P.S… We’ve now hit that record month 😉
We help kids & parenting brands generate more online sales using Google & Meta ads so that they can scale revenue and focus on the product again (which is their happy place 😊).
What We Do For Clients...
Create high-converting Facebook & Instagram ads... that speak to people who have shown interest in kids apparel, toys & parenting products.
Craft Google Shopping Ads that show for people with ‘intent to checkout’ (so they can get in front of the people MOST likely to buy)
Design Google Display Banners... that follow potential customers around the web, to ensure they remain top of mind and become the first store their customers think of when they’re in buying mode.
Provide Conversion Rate Optimisation suggestions, to help convert website visitors into returning customers.
Create Sales Dashboards, so we can be 100% transparent and ensure all purchase opportunities are maximised.
Results like these are repeatable.
How do we know? Because it's what we live and breathe.
And the best part is...
We've boiled it down into a core process for stores in the kids & parenting space.
Introducing...The SC3 Method 👇
Our unique paid advertising method leverages Facebook, Instagram & Google Ads to create a holistic marketing system, which helps our clients get more online orders with the same ad budget.
You see, there's usually 3 primary problems stopping Shopify stores from growing.
Not Enough Traffic
Not Enough Conversations
No Brand Awareness
So we set out to solve all three by implementing the 'SC3 Method'. This allowed us to:
Identify the traffic sources that would deliver the most product sales for the client (Instagram, Google, Facebook).
Craft click-worthy ads, to drive more people to their website.
Provide insight into their website performance and provide pointers on increasing the number of ‘add to carts’.
Create a holistic, customer acquisition machine that runs day in, day out....so the client never has to rely solely on organic social media, word of mouth or market stalls again.
Plus, since their target market LOVES seeing parenting products on social media we figured it should get some good engagement.
People love parenting products, right?
Why It Works So Well...
We Connect You With Customers, Not Clicks
Our targeted advertising campaigns are designed to connect you with people looking specifically for products in the kids & parenting space.
Never Rely On Social Media Posting Again (It's Too Unpredictable)
Our clients know exactly how many customers they can expect per month from our ads. If they want more sales, we just turn the heat up. 🔥
We Track ALL The Numbers
We learn your numbers like they are our own. We partner with you to help you grow the smart way.
100% Done-For-You
You're busy, we get it. So we'll install the growth machine we've used time & time again to have your high-value customers bashing down your door (in a good way).
I started working with Luke around 18 months ago when I needed a specialist ads manager to help with a few projects we were working on. Luke has shown a fantastic understanding of the ad space (both Google and Facebook), taking the time to dig into each client account, their specific needs and build out a strategy accordingly.
His attention to detail and hands-on approach has been instrumental in seeing a huge increase in lead volumes and decreases in cost per lead across all accounts he has worked on. Not only is it his technical knowledge, but his client-centric thinking that makes him a huge asset to us, and anyone working with him.
Kristan Johnson, CEO - Altitude Digital
These ads work (so you don't have to)
In fact, the ‘SC3 Method' has helped all of our e-comm clients grow.
Online Sales
+ 85% YoY
Order Volume
+ 78% YoY
AOV
+ 4% YoY
Site Visitors
+ 92% YoY
As Seen In:
We've been really impressed with Luke from Simply Converting since we engaged his services to manage our paid social. He is knowledgeable, professional and importantly for us, took the time to really understand our business, core objectives and where he felt he could add value . From our first dealings with him, he has always been extremely helpful and very clear on explaining the different strategies he is recommending and the results that his work will deliver. We're already seeing a significant uplift in the performance of our paid social since he has come on board and we have complete trust that his expertise will help elevate our business to the next level. We couldn't recommend Luke anymore highly and think he is a fantastic candidate for B&Ts 30 under 30.
Becky Hutley
Hutwoods
With Luke’s help I was able to conduct the best launch ever in my business & the landing page that he worked on was converting at its highest point of around 50%...if you’re on the fence about signing up and working with him. Wait no more.
Fabienne Raphael
Business Coach
We have worked on several projects and I'm always thoroughly impressed at Luke's knowledge and skills on Facebook, Adwords (and a few other platforms).
I almost become complacent with his campaigns because they convert, our clients are happy and I forget to check-in because my mind says "That's working, he's got this, now focus on other matters"
Perry Papast
Sales Coach
Luke has great knowledge of the platform and helped us refine our message to connect with people we are here to serve. I appreciated his patience to explain things in detail too. Thanks Luke no hesitation to recommend you!”
Jonathan Fields
Founder - My Companion
"Luke's insights and strategies into Facebook marketing are second to none....we can go to him with any problems we have and he ALWAYS comes up with a solution that works for us"
Paul Hanney
CEO - Aligner Advantage
Who is
Luke Smith
Director - Simply Converting
I am a Customer Acquisition Expert who runs a direct response agency helping e-commerce stores rapidly scale their stores.
I've worked behind the scenes of large corporations - running their marketing campaigns.
Companies such as McDonalds, Audible, Estee Lauder, Tom Ford, Clinique, Qantas, Bobbi Brown, Bacardi, MTV, NEC and more.
Over the past 5 years, I have spent over $5,000,000 on Facebook, Instagram, Google, YouTube & LinkedIn Advertising.
Who is
Luke Smith
Director - Simply Converting
I am a Client Acquisition Expert who runs a direct response agency helping lawyers & other service based businesses rapidly scale their business.
I've worked behind the scenes of large corporations - running their marketing campaigns.
Companies such as McDonalds, Audible, Estee Lauder, Tom Ford, Clinique, Qantas, Bobbi Brown, Bacardi, MTV, NEC and more.
Over the past 5 years, I have spent over $5,000,000 on Facebook, Instagram, Google, YouTube & LinkedIn Advertising.
Why It Works So Well...
Why It Works So Well...
A Google Ads client.
We took over management around May 2020. The client saw some immediate improvements in performance, and the trend has continued.
Since taking over the account we helped them achieve:
84%
More Conversions
32%
Lower Cost per Conversion
37%
Higher Conversion Rate
Privacy Policy | Terms | Home © Simply Converting Pty Ltd 2023. All Rights Reserved.
This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc
INCOME DISCLAIMER:
The sales & conversion figures stated above are figures from client results. Results are not typical. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors...including but not limited to your background, experience, business type and work ethic. All business entails risk as well as massive and consistent effort and action.
Privacy Policy | Terms | Home © Simply Converting Pty Ltd 2023. All Rights Reserved.
This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc
INCOME DISCLAIMER: The sales & conversion figures stated above are figures from client results. Results are not typical. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors...including but not limited to your background, experience, business type and work ethic. All business entails risk as well as massive and consistent effort and action.